A Squad of 10, Designing Mornings for a Million
Adult ADHD affects hundreds of millions worldwide, leading to immense social and economic losses. Routinery is a team that tackles this universal problem through behavioral science, building an "environment where action begins". Today, our squad of 10 experts across PM, Design, Engineering, and Growth helps over 1 million users successfully start their day.
Quarterly OKRs and 2-Week Sprints: Clear Goals and Rhythm
We define our "North Star" through ambitious quarterly OKRs. To reach these goals, we operate in 2-week Sprints, repeating a tight cycle of "Planning - Mid-check - Retrospective" to maximize agility. As a small, elite team, we embrace a "Less is More" strategy, ruthlessly cutting out "work for the sake of work" to focus entirely on solving the core problem.
Syncing Context: Beyond the Blueprint
Collaboration at Routinery is about "sharing context," not just shipping features. Every Monday, we transparently share VoC (Voice of Customer) data, product plans, and experiment results to align our vision. We don’t just hand over specs to engineers or designers; we share why we are running an experiment and what hypothesis we aim to prove. This culture allows every member to contribute ideas freely, creating user-centric results.
Our Obsession with Retrospectives for Sustainable Growth
We are obsessed with retrospectives as a means of growth. Our multi-layered process—Daily Snippets, 2-week Sprint Retros, and Quarterly Reviews—is not for assigning blame, but for turning failure into a "learning asset". We believe 10 people must learn faster than a giant corporation to solve global problems. It is also a safe space to share struggles and build emotional trust.
Judging-Free Listening: Practicing Non-Violent Communication (NVC)
At the heart of our dialogue is a commitment to Non-Violent Communication (NVC). We strive to speak based on Observation, Feeling, Need, and Request rather than judgment or criticism. From small praises to sincere professional feedback, this safe environment breaks down silos between roles, focusing solely on the user’s better tomorrow.
Your One Hour, One Million Changes
At Routinery, your time becomes the seed of change that rebuilds the daily lives of millions. We are racing toward our vision of creating 100 million successful actions per month by 2028. We invite you to join these 10 colleagues who refuse to settle for "Good" and relentlessly chase "Great".
✒️Editor’s Note
Routinery’s meticulous system and intense communication style might feel overwhelming to some. However, we repeat this rigorous process because we share a common philosophy and enjoy the courage to say, "Let’s try it first".
Our squad is not just a group gathered to "do a job". We are people who understand and execute goals without needing management or instructions. What matters more than theories is the "people we work with"—those who honestly reflect on their shortcomings and strive to grow. This is the force that allows us to change 1 million mornings every day.
We are waiting for your challenge.